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Amway Home – Then And Now

Some people wrongfully assume that for a cleaning product to be effective, it has to contain strong chemicals that can harm both you and the environment. And yet, from the versatile L.O.C. range to the popular SA8 line and DISH DROPS must-haves, Amway’s trusted home care collection has taken powerful and biodegradable cleaning to another level.

For decades, Amway has remained dedicated to creating environmentally friendly home products that are safe for the whole family. So much so that most of its home care products are made with key ingredients derived from natural sources like coconuts, citrus fruits and minerals.

In celebration of its commitment to innovating better and safer products for your home, let’s take a look at the remarkable journey of Amway Home.

1959: L.O.C. (Liquid Organic Cleaner), one of the world’s first biodegradable concentrated cleaners, is released as Amway’s first – and only – product

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This all-purpose surface cleaning product featured a concentrated formula that was revolutionary for its time. Easy to use, it required significantly less water, less energy and less waste.

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Uniquely biodegradable, the L.O.C. Multi-Purpose Cleaner consists of natural renewable cleaning ingredients. Made without phosphates, chlorine or other harmful ingredients and with no harsh chemicals or abrasives, it’s easy to see why this safe and gentle multi-purpose cleaner has long been a favourite for everyday use.

Since then, eco-friendly liquid cleaners have become popular products, starting a welcome tradition of taking the planet seriously, and to help preserve it for the next generation.

2012: Amway Home is launched as a parent brand integrating SA8 for laundry care, L.O.C. for surface care and DISH DROPS for dish care

As a premium brand designed to care for your whole family, Amway Home provides high quality products made according to stringent standards, like the BIOQUEST Formula, which certifies Amway’s own independently developed formula, and Safer Choice certification from the world-renowned US Environmental Protection Agency.

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Take for instance the SA8 Premium Concentrated Laundry Detergent, which provides high-quality cleaning action even on tough stains from dirt and grease. At the same time, its dermatologist and allergy-tested formula leaves no harmful residue that may irritate sensitive skin so you can wash all your little ones’ clothes with peace of mind.

Going a step further, it also features a corrosion inhibitor to protect the metal parts of your clothing and washing machine. More importantly, the superior dissolving action of its effervescent crystals means less harm to the environment, works in all water temperatures to save energy, prolongs the lifespan of your clothes and ensures real value for money.

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Another example is the DISH DROPS Concentrated Dishwashing Liquid, which uses mild surfactants and extracts of soothing aloe vera to protect delicate skin and the environment. It even contains anti-inflammatory botanical shiso and alpha-hydroxy acid to keep your hands soft and happy.

Nevertheless, its long-lasting suds are powerful enough to easily get rid of grease and even dried-on mess, so your treasured dishes and glasses stay sparkling clean, meal after meal.

Today: Amway Home continues to pave the way for a clean and sustainable future

Amway Home has established three product lines that combine extensive knowhow and advanced technology accumulated over 60 years, and is loved worldwide as an eco-friendly brand that considers not only consumer safety but also environmental sustainability.

Browse the much loved Home Care range at Amway.my today!