Recently, Reader’s Digest released the long-awaited results of its 26th Annual Most Trusted Brands survey. Winners of the prestigious Reader’s Digest Trusted Brands Awards 2024 gathered at the magnificent Grand Hyatt Kuala Lumpur to celebrate with much pomp and splendour.
This year’s winning brands ranged across more than 45 categories, encompassing diverse products and services from health supplements to water purifiers. Among the accolades of the evening were the coveted Gold Awards, which were presented to brands that had outstanding results, based on the perception of Malaysian consumers.
Both Amway’s Nutrilite and eSpring were presented with the Gold Award in their respective categories of Vitamins/Health Supplements and Water Purifiers. In addition, eSpring was also bestowed the Asia Awards, which went to brands that won a Reader’s Digest Trusted Brand award in the same category for at least three markets and countries surveyed.
It’s the 20th consecutive Gold Award for Nutrilite and the 19th for eSpring as both brands mark another incredible milestone in Amway’s storied journey of helping people live better, healthier lives.
Speaking of milestones, Nutrilite also celebrates its 90th Anniversary (check out #PowerOf90 and #Nutrilite90MY) this year, making the Gold Award another fitting feather in the health brand’s cap.
Gracing the momentous occasion was Datuk Hajah Rubiah Binti Haji Wang, Deputy Minister of Rural and Regional Development, amid the crème de la crème of marketing minds and business leaders. Also in attendance was an elite group of individuals who won coveted awards in the Most Trusted categories of Sportsperson (Datuk Nicol David), Radio Presenter (DJ Lin), Entertainment & Variety Presenter (Alif Satar), as well as TV Host for News & Current Affairs (Amyra Rosli).
Together, honoured guests fêted the remarkable winning brands that have earned the highest consumer confidence in the Malaysian market. Loved across the region, these brands go beyond mere customer engagement by exemplifying excellence and a steadfast commitment to fulfilling promises and cultivating unwavering trust.
One of the oldest and most esteemed consumer surveys globally, the Reader’s Digest Trusted Brands annual survey has highlighted the vital role trust plays in shaping consumer behaviour for 26 consecutive years. Securing and retaining consumer trust poses growing challenges for brands, whether established or emerging, and this renowned survey embodies independence, consumer choice and global recognition.
Boasting a rich history of authenticity and reliability, the Reader’s Digest Trusted Brands annual survey remains an unbiased reflection of consumer preferences. It is a uniquely independent survey as its results are generated by neither Reader’s Digest itself nor its readers; Malaysian consumers remain the sole judges of which brands in the market have won their trust in 2024.
Winners of the Reader’s Digest Trusted Brands continue to enjoy success in the consumer trust stakes because they listen to customer concerns, sympathise with their unique situations, and provide the necessary support and assistance, demonstrating genuine appreciation of these valued relationships.
And with even more exciting product launches still to come, Amway’s future of optimum health and wellbeing sure looks bright.
