On 29 September 2023, our ABOs gathered from various regions of Malaysia and Singapore at the World Trade Centre Kuala Lumpur. Their purpose was to acquire new skills and be among the first to experience the ARTISTRY LABS Retexturizing System.
The event commenced with an opening speech by Mike Duong, the Managing Director of Amway Malaysia, Indonesia, and Brunei. He reiterated the importance of both external and internal aspects of beauty, emphasising the significance of healthy lifestyle habits.
Next, we heard from Founders Crown Ambassador Eva Wong, who shared her success story. During her session, she provided valuable insights into how she developed her ARTISTRY business into the thriving empire it is today.
It's worth noting that Founders Crown Ambassador Eva Wong is celebrated for her enduring beauty. She generously offered us a glimpse into her age-defying skincare regimen.
Subsequently, Founders Executive Diamond Norul Huda Musa shared her secrets and strategies for building and nurturing a beauty community. Among her noteworthy points was the importance of staying informed about the latest beauty trends.
During the brief break for a quick bite, additional activities awaited our ABOs in the foyer. The ARTISTRY LABS Experiential Corner offered the opportunity for ABOs to explore the new product range, partake in games, and experiment with Instagram filters, along with the chance to receive gifts.
Certainly, no ARTISTRY event would be considered complete without the inclusion of photo booths. These photo booths allowed our ABOs to craft engaging User-Generated Content (UGC), further enhancing their customers' trust in both them and the ARTISTRY brand.
Our ABOs had an exclusive preview at the ARTISTRY Beauty Bar of ARTISTRY Future Glow, an upcoming collection of daily makeup essentials inclusive of face and eye products, that care for your skin. This new line is scheduled for launch on 1 November 2023.
Subsequently, our ABOs returned to their educational sessions, partaking in the ARTISTRY Product and Brand workshops. These workshops were conducted in English, Bahasa Malaysia, and Mandarin, ensuring accessibility for both aspiring and experienced beauty entrepreneurs.
Moreover, we were privileged to host Dr. Rong Kong, Amway's Principal Research Scientist in Skin Science, the brains behind the new skincare series. As an expert on non-invasive skin treatment, Dr. Rong Kong shared the science and technology of the system. Our ABOs were observed diligently taking notes, which will undoubtedly prove valuable when they convey this information to their clientele.
As a conclusion to this event, our ABOs participated in an official graduation ceremony, providing them with the opportunity to capture group photographs alongside our speakers and Leaders.
We extend our best wishes to our ABOs for greater success in their ARTISTRY businesses, leveraging the skills and inspiration they acquired during this one-day beauty bootcamp to bolster their confidence and business prospects.
Learn more about ARTISTRY Labs here