Excitement filled the air at the Malaysia International Trade and Exhibition Centre (MITEC) as Amway’s National Leadership Conference & Dinner (NCLD) took centre stage. Leaders from all corners of the country gathered in anticipation of an evening filled with inspiring talks and unforgettable moments.
The day kicked off with the National Leadership Conference where Amway’s Regional President, Asia & Chief Strategy & Corporate Development Officer Asha Gupta took the stage to deliver a powerful keynote address, further energising the crowd of enthusiastic Amway leaders.
Following her address, Mike Duong, Managing Director of Amway Malaysia, Singapore, Indonesia and Brunei, and Jason Leng, General Manager of Amway Malaysia and Brunei, shared their insights on Connecting to Health, Living Longer and Healthier.
They emphasised the goals of Amway’s Health + Wellbeing Flower, which focuses on helping individuals achieve a healthy body, a healthy mind, creating community connection, personal growth, financial wellbeing and a healthy planet. They also unveiled the 5 Years 5 Continents initiative for the Diamond Invitational incentive trip, across 5 countries spanning 5 continents in 5 years leading to A70.
This initiative promises an unmatched adventure of unparalleled encounters and unforgettable memories. Starting with the marvels of Africa to the wonders of North America, South America, Asia and Europe, each destination will provide exclusive access to some of the world’s most iconic and memorable locations, a reflection of our dedication to elevating the experience for our Leaders.
This was followed by the exciting reveal of the 2025 Diamond Invitational destination, which is Victoria Falls, a natural wonder located on the border between Zambia and Zimbabwe, as the next major destination for Amway’s Diamond Leaders.
The excitement continued with the crowd erupting in cheers as 18 Leaders, who ascended to Diamond & Above in Performance Year 2023, were honoured. The celebration continued with the introduction of the 2024 Amway Diamond Advisory Council (ADAC) members on stage.
_members.jpg)
As for upcoming events and happenings, Amway’s Chief Marketing & Communications Joanne Chong shared interesting updates on what Amway Leaders can expect, such as marketing programmes, new product launches, and the Limited Edition GUTPROtein Foundational Health - an exclusive Leader’s promotion for GUTPROtein Day 2024, aligning with Amway and Nutrilite’s goals of fostering stronger gut health and awareness.
Chief Sales & ABO Enablement Officer Jennifer Wang led a panel session with three Amway Leaders, discussing early results and perspectives on the Health & Wellbeing community building and the performance results of “Better Me” Storytelling training.
She also unveiled Performance Year 2025’s initiatives and highlighted key data from the previous year, including the Path to Bronze, the Core Plus Incentive and the PY2025 Sales Programmes, all designed to elevate our leaders' growth and success. Most thrillingly, Jennifer announced a special 6D5N programme leading to A50 to Vienna, Austria, and Budapest, Hungary, as the destination for next year’s Amway Leadership Seminar (ALS), eliciting another wave of excitement from the crowd. This is the first ever twin city destination for an ALS.
After an afternoon of thrilling announcements, Leaders, embracing the vibrant Bloom theme, dressed in their most elegant and fancy outfits, adding to the evening's splendour. As the doors opened and everyone took their seats, the atmosphere was electric with anticipation. Epic themed videos played, creating an exciting and historic ambiance, setting the stage for the night's events.
They also indulged in a delectable oriental dinner, enjoying the opportunity to network and share their excitement for the future. The evening continued with more festivities, including a specially choreographed opening performance by the Amway Management team to the song “Shake It Up”.
The night culminated in a toasting ceremony, where Leaders mix their GUTPROtein shakes, inducting Amway Malaysia into the Malaysia Book of Records. Together with more than 3,000 Leaders, we set a new record for the “Largest Participation In A Protein Shake Making Event” in Malaysia. Two officials presented Mike Duong with an official certification, to mark the occasion.
After dinner, Leaders were invited to let their hair down and celebrate all their effort in the past year at the After Party. Young and old Leaders hit the dance floor to show their moves and danced to upbeat tunes, ending the day on a historical high note.
